I’ve worked with some of the world’s most influential organisations to create award-winning, culture-shifting work known for it’s impact and originality.

When it comes to the process, I enjoy combining my skills across strategy, creativity, production and campaigning to solve problems. I like to get my hands dirty and I like to collaborate. I’ve led multidisciplinary global teams and see the value in all points of view.

I have a strong background in integrated campaigns, social, creative strategy, production, activations and experiential, storytelling and brand building.

INFO

  • My most recent role was Global Head of Creative where I was the most senior creative person at Purpose. I’ve worked as a Creative Director, ACD, Hybrid Creative and a Conceptual Copywriter, solo and in a team.

    Agency experience: Purpose, Friendly Giants, Tommy, Mr. President, Saatchi & Saatchi, Sunshine, Virtue (VICE), The Community, VML Wunderman Thompson, Macsiotti, Movement, Blackbook London, Spring Studios, SapientNitro, Publicis DigitasLBi, Truant.

    I have also worked as a consultant in-house, leading rebrands, campaigns and digital projects, alongside advisory consulting on creativity and social impact. Clients include: Serpentine Galleries, National Theatre, The GSMA, Tally Weijl, Areaworks.

    I have spoken at the United Nations NYC and at UAL: Central St Martins & London College of Communications.


  • Recognitions include; Cannes Lions, Webbys, Fast Company: Word Changing Ideas, The Shark Awards, Creative Circle Awards, Indigo Awards, The Lovies, W3 Awards, Social Buzz Awards, IAB Creative Awards, DADI Awards, Anthem Awards, Campaign, The Drum, and Creative Pool Annual.

    Projects have been highlighted at exhibitions at The Southbank Centre & Wellcome Collection.

    Press coverage of projects include The New York Times, The Guardian, and The Economist, amoungst others.

    As an individual, I have been part of Campaigns Women to Watch - Creative Equals ‘Future Leaders’ programme, been featured in the Young Digital Leader Awards, and awarded by SheSays.

  • Philanthropy, Non-profit & Public Sector
    United Nations, Unicef, LEGO Foundation, IKEA Foundation, Bill & Melinda Gates Foundation, 5Rights Foundation, Impact on Urban Health, Oak Foundation, Porticus, CARE International, National Rail, Government: South Africa, Tanya’s Dream, EDF.

    Entertainment & Culture
    TikTok, Studio Olafur Eliasson, National Theatre, The Serpentine, Netflix, Amazon Prime Video, 20th Century Fox, Fremantle Media: ITV, Global: Classic FM/Heart, All Things Hair, The Drum, Mumsnet.

    Brand & Commercial
    Dove, The Body Shop, notonthehighstreet, Nivia, David Morris, REN Skincare, KIKO Cosmetics, MaxFactor, Lumene, Fulfil, Babybel, Glen Livet Whiskey, Bulldog Gin, Belstaff, Tally Weijl, King Kong Apparel, Rolex, Diesel Jeans, Pepe Jeans, Hugo Boss, French Connection, Burtons, Bvlgari, EE, Samsung, FitBit, Bupa.