As a Creative Director, Creative and Copywriter, I’ve worked with some of the world’s most influential organisations and agencies, creating award-winning work known for it’s impact.

I enjoy working across mediums, blending strategy, creativity, and campaigning to solve problems and shape culture.

I’m experienced in leading global teams and have a strong background in integrated campaigns, video production, activations, social, storytelling, branding, and narrative change.

INFO

  • My most recent role was Global Head of Creative, I’ve also worked as a Creative Director, ACD, Hybrid Creative and a Copywriter, both solo and in a team.

    Agency experience: Purpose Friendly Giants, Tommy, Mr. President, Saatchi & Saatchi, Sunshine, Virtue (VICE), The Community, Wunderman Thompson, Macsiotti, Movement, Blackbook London, Spring Studios, SapientNitro, DigitasLBi, Truant.

    I have also worked as a consultant in-house, leading rebrands, campaigns and digital projects, alongside advisory consulting on creativity and social impact. Clients include: Serpentine Galleries, National Theatre, The GSMA, Tally Weijl, Areaworks.

    I have spoken at the United Nations NYC and at UAL: Central St Martins & London College of Communications.


  • Recognitions include; Cannes Lions, Webbys, Fast Company: Word Changing Ideas, Indigo Awards, The Lovies, W3 Awards, Social Buzz Awards, IAB Creative Awards, DADI Awards, Anthem Awards, Campaign and The Drum.

    Projects have been highlighted at exhibitions at The Southbank Centre & Wellcome Collection.

    Press coverage of projects include The New York Times, The Guardian, and The Economist, amoungst others.

    As an individual, I have been part of Campaigns Women to Watch - Creative Equals ‘Future Leaders’ programme, been featured in the Young Digital Leader Awards, and awarded by SheSays.

  • Philanthropy, Non-profit & Public Sector
    United Nations, Unicef, LEGO Foundation, IKEA Foundation, Bill & Melinda Gates Foundation, 5Rights Foundation, Impact on Urban Health, Oak Foundation, Porticus, CARE International, National Rail, Government: South Africa, Tanya’s Dream, EDF.

    Entertainment & Culture
    TikTok, Studio Olafur Eliasson, National Theatre, The Serpentine, Netflix, Amazon Prime Video, 20th Century Fox, Fremantle Media: ITV, Global: Classic FM/Heart, All Things Hair, The Drum, Mumsnet.

    Brand & Commercial
    Dove, The Body Shop, notonthehighstreet, Nivia, David Morris, REN Skincare, KIKO Cosmetics, MaxFactor, Lumene, Fulfil, Babybel, Glen Livet Whiskey, Bulldog Gin, Belstaff, Tally Weijl, King Kong Apparel, Rolex, Diesel Jeans, Pepe Jeans, Hugo Boss, French Connection, Burtons, Bvlgari, EE, Samsung, FitBit, Bupa.