I’ve worked with some of the world’s most influential organisations to create award-winning, culture-shifting work known for it’s impact and originality.

I’m a multidisciplinary creative specialising in concepts, integrated campaigns, film, social, brand strategy.

INFO

  • A proper hybrid creative - I’ve worked as a Creative Director, Creative Lead, Strategic Hybrid, Conceptual Copywriter, Art Director - solo and in a team.

    Agency experience: Purpose, Friendly Giants, Tommy, Mr. President, Saatchi & Saatchi, Sunshine, Virtue (VICE), The Community, VML Wunderman Thompson, Macsiotti, Movement, Blackbook London, Spring Studios, SapientNitro, Publicis DigitasLBi, Truant.

    I have also worked as a consultant in-house, leading rebrands, campaigns and digital projects, alongside advisory consulting on creativity and social impact. Clients include: Serpentine Galleries, National Theatre, The GSMA, Tally Weijl, Areaworks.

    I have spoken at the United Nations NYC and at UAL: Central St Martins & London College of Communications.


  • Recognised by: Cannes Lions, D&AD, Webbys, Fast Company: Word Changing Ideas, The Shark Awards, Creative Circle Awards, Indigo Awards, The Lovies, W3 Awards, Social Buzz Awards, IAB Creative Awards, DADI Awards, Anthem Awards, Campaign, The Drum, and Creative Pool Annual.

    Projects have been highlighted at exhibitions at The Southbank Centre, Guggenheim & Wellcome Collection.

    Press coverage of projects include The New York Times, The Guardian, and The Economist, amongst others.

    As an individual, I have been part of Campaigns Women to Watch - Creative Equals ‘Future Leaders’ programme, been featured in the Young Digital Leader Awards, and awarded by SheSays.

  • Philanthropy, Non-profit & Public Sector
    United Nations, Unicef, LEGO Foundation, IKEA Foundation, Bill & Melinda Gates Foundation, 5Rights Foundation, Impact on Urban Health, Oak Foundation, Porticus, CARE International, National Rail, Government: South Africa, Tanya’s Dream, EDF.

    Entertainment & Culture
    TikTok, Studio Olafur Eliasson, National Theatre, The Serpentine, Netflix, Amazon Prime Video, 20th Century Fox, Fremantle Media: ITV, Global: Classic FM/Heart, All Things Hair, The Drum, Mumsnet.

    Brand & Commercial
    Dove, The Body Shop, notonthehighstreet, Nivia, David Morris, REN Skincare, KIKO Cosmetics, MaxFactor, Lumene, Fulfil, Babybel, Glen Livet Whiskey, Bulldog Gin, Belstaff, Tally Weijl, King Kong Apparel, Rolex, Diesel Jeans, Pepe Jeans, Hugo Boss, French Connection, Burtons, Bvlgari, EE, Samsung, FitBit, Bupa.