BEAUTY BORN OF LIGHT

Lumene

A REBRAND THAT CELEBRATES BEAUTY IN A WHOLE NEW LIGHT

From art direction, tone of voice, guidelines, digital, and campaigns and pack shots for brand and products - we relaunched Finland's premier heritage beauty brand, known for their innovative use of natural ingredients.

In an increasingly fabricated world, Lumene stands for authenticity, honesty, truth. Created to let your pure beauty shine through, not covering up but instead illuminating what is natural.

Nourished by this Arctic light, Finnish beauty is deeply instilled with luminosity. Pure and uncompromising, it’s that unmistakable glow that Finnish women take with them wherever they go. It’s a beauty that isn’t self indulgent or complicated, but a natural radiance unafraid to shine through, an inner strength born from her environment, it’s Beauty Born of Light.

Advertisement for Lumene Urban Intense Hydrating Serum featuring a woman with a forest background and a close-up of the serum bottle.
Advertisement for Lumene beauty products with a woman by a lake and makeup items including lipstick, nail polish, and eyeshadow on a pink background.
Advertisement for Lumene mascara featuring a woman with blonde hair, the moon, forest, and abstract black brush strokes in the background. The mascara tube and brush are also displayed.
Advertisement featuring a woman with blonde hair promoting Lumene skincare products, with bright background and text about neon lights and natural radiance.
Advertisement for Lumene skincare featuring a woman with wet hair, a water background, and a jar of moisturizer, with the text 'The truth is so refreshing' and 'Unlock the sensation of deep hydration.'
Advertisement for Lumene skincare featuring a woman with clear skin, text emphasizing natural luminous skin, and an image of a skincare serum.
Four dollops of different colored skincare creams or lotions, arranged in a row, with matching textures and colors below each dollop, on a white background.
Clean and modern Nordic workspace with a white desk, computer monitor, and cozy chair in a bright room.
Overview of Lumene skincare routine including gel mask, eye gel, and night cream
Interior of a bedroom with a neatly made bed, white shelves with decor, a black pendant light, a silver suitcase, and a pair of slippers on the wooden floor. The page features skincare products and a quote about minimalism and space.
A detailed recipe and presentation page for a Lingonberry Apple Roll, featuring images of the finished cake with red berries, a bowl of lingonberries, and a mixer with whipped cream, along with ingredients and preparation instructions.
Image of Lumene skincare products promoting the Sisu Night Ritual, including a Deep Clean Purifying Mask, Recover & Protect Facial Oil, and Urban Recovery Moisture Cream, with background images of a cityscape and forest.
A woman with long blonde hair and sunglasses walking a dog on a forest path, with another woman outdoors. Close-up images of skincare, makeup, a cake, and a woman with sunglasses and a black jacket, all part of a lifestyle blog page.
Instagram profile page for lumenfinland with skincare, beauty, and lifestyle photos including products, people, and nature scenes.

SPRING STUDIOS