BEAUTY BORN OF LIGHT

From art direction, tone of voice, guidelines, digital, and campaigns and pack shots for brand and products - we relaunched Finland's premier heritage beauty brand, known for their innovative use of natural ingredients.

In an increasingly fabricated world, Lumene stands for authenticity, honesty, truth. Created to let your pure beauty shine through, not covering up but instead illuminating what is natural.

Nourished by this Arctic light, Finnish beauty is deeply instilled with luminosity. Pure and uncompromising, it’s that unmistakable glow that Finnish women take with them wherever they go. It’s a beauty that isn’t self indulgent or complicated, but a natural radiance unafraid to shine through, an inner strength born from her environment, it’s Beauty Born of Light.