NOW WE CAN
United Nations Environment Programme Climate and Clean Air Coalition
BRINGING POLLUTANTS TO LIFE WITH an ANimated universe and character creation
Super pollutants (such as methane or black carbon) are responsible for nearly half of global warming to date. The UN’s Climate and Clean Air Coalition already has many of the solutions ready to go to tackle this issue globally, we just needed to raise awareness and ambition.
We launched ‘Now We Can' during Climate Week NYC to get everyone talking about super-pollutants. Creating a character led universe that made an invisible issue memorable. Led by a hero film aired at the UN conference, and with support from cutdowns, social, audio, a landing page, merch and event collateral, and wild posting.
The work created a unique and ownable voice for the CCAC’s comms, and ‘Now We Can’ has grown into a consistent brand platform, with the visual identity and assets being adopted by the network to help communicate their mission.
