RELAUNCHING TALLY WEIJL
BRINGING A TOTALLY NEW ATTITUDE TO AN HIGH STREET FASHION BRAND
Independently owned and founded by its female namesake, with 800 stores in 37 countries, Tally Weijl can be found in teenagers wardrobes and feeds across the world.
From “Totally Sexy” to totally empowering, we flipped the brand’s gaze with a complete overhaul, to relaunch as a different kind of provocative. One that celebrates our individuality as women - and has some fun with it on the way.
From brand ethos to tone of voice, from seasonal campaigns to social posts, we put women at the centre of every expression. A personal highlight for me was crewing up with an all femme team to celebrate International Women’s Day - in front of and behind the camera, screen and scenes.
Who says we have to have one identity anyways? An International Women’s Day campaign that celebrates us as the multifaceted, complicated, and diverse people we are.
Play With Yourselves
Rules are made to be eaten. A spring summer campaign that challenges women to do their own thing and rip up the rulebook.
Break the Boredom
We’ve all got our own individual vibe - it’s what makes us unique. The secret? Our genes. Or our jeans. Either way we feel great in them. A denim campaign that celebrates our individuality, our jeans and loving the features we’re born with. Jeanious.
It’s in Your Jeans
