The Magic of Small Things

notonthehighstreet

THIS CHRISTMAS, BELIEVE IN THE MAGIC OF SMALL THINGS.

During a time when big Christmas gatherings were off the table, “The Magic of Small Things” speaks directly to notonthehighstreet’s ‘support small’ mantra. Showcasing the small businesses that make up the marketplace — and celebrating the small things that really make Christmas magical.

Through tv, cutdowns, social, PR and digital - the campaign was ranked number 1 in Unruly’s study of all Christmas ads in the UK for ‘brand favourability’. Acting as a gentle call to arms to remind us that that the small things are in fact the big things.

An elderly woman sleeping in a chair at a Christmas gathering, with a young girl in the background. A sign that reads 'NOT ON THE HIGH STREET' is visible at the top left.
A young girl smiling in a hallway, with a woman holding a mug nearby and a sign on the wall that says 'Not on the high street.'
A woman in a raincoat walking in the rain while reading a map or a piece of paper, with trees in the background and a sidewalk beneath her.
A man gently touches a child sleeping in bed. The room is softly lit by a lamp on a bedside table, and there is a framed picture on the wall. A blue tag with the text 'Not on the High Street' is attached to the bed frame.
A woman with short gray hair and a checkered blazer stands at a kitchen counter next to a table with a white tablecloth, set with various baked goods. There is a sign in the top left corner that reads 'Not on the high street'.

Dark Energy Films | Friendly Giants