THE UNITED NATIONS VERIFIED

The United Nations Global Communications

Reaching 1.4 billion people with life saving creativity during a global pandemic

Verified is a new United Nations communications model. Part newsroom, part publisher and content agency, part on-and-offline community participation network. Designed as a crisis response to the COVID-19 “infodemic” to reach people in every corner of the world with science, solutions and solidarity.

Through global campaigns and regional activations, influencer and celeb partnerships, 250 media collabs, and the recruitment of 70k members of the public to share information - we reached 1.4 billion people, in 130 countries (and 50 languages). Tipping the scale on fear and misinformation to flood the world with hope and advice.

A colorful collage about COVID-19 vaccination and misinformation with phrases like "We have found a vaccine," "Verified," and "Can have big consequences." Includes graphics of people in masks, virus icons, social media symbols, and fake news papers.

We recruited and trained 100 doctors and scientists to become Team Halo content creators. Amassing 300 million views on TikTok alone, and increasing vaccination intent by 12%.

Team HALO

Collage of 20 diverse people, mostly scientists and healthcare workers, in various settings including labs and offices, with captions about COVID-19 vaccines, science, and health topics.
Webpage from The Atlantic titled "When Your Doctor Is on TikTok" showing a woman taking a selfie, with abstract green scribbles and text bubbles around her.

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Our behaviour change campaign made people less likely to share fake news.

Screenshot of a wikiHow online course page about spotting and countering misinformation, featuring a list of five lessons, an image of a girl with a hijab using a tablet, and a course overview section.

Global solidarity campaign with public participation, worldwide digital, radio, OOH and a NY Times Square takeover.

ONLY TOGETHER

Abstract illustration of a diverse group of people playing musical instruments, including a trumpet, tambourine, and drum, using bold, vibrant colors and geometric shapes.
Two people hugging each other warmly with eyes closed, one has pink hair and the other has black hair, against a yellow background.
Tall city building with large digital billboards displaying colorful abstract artwork, surrounded by other skyscrapers and busy street with cars and pedestrians in Times Square.
Night view of a city street corner at Union Square West showing a multi-story building with illuminated windows and large digital billboards, including a colorful digital display, and people waiting at the crosswalk as vehicles pass by with streaks o
A yellow taxi with an advertisement on its roof that says, 'We will hug again,' parked in front of a city sidewalk with pedestrians wearing masks, and a modern building entrance in the background.
People walking on a city sidewalk in front of a digital billboard with a message in German that says 'We become us again. Meet.'
A digital display at Incheon Airport showing a photo of a crowd at an outdoor event, with a woman in a sports jersey waving to the crowd. The text on the display reads 'WE WILL'.

Our safety behaviour campaign in South Africa was so successful it was adopted by the government as the national vaccination campaign.

ZWAKALA

A woman adjusting her face mask and wearing oversized sunglasses, large hoop earrings, and a red garment, standing outdoors near a building with a window.
A man standing on a black trash bin in an alleyway, wearing a colorful shirt, khaki pants, a patterned head covering, and a face mask. Surrounding structures are made of corrugated metal and concrete, with laundry hanging on the side.

Art&Graft / Community Media Trust / The MultiChoice Group / Purpose