THE UNITED NATIONS VERIFIED

The United Nations Global Communications

Reaching 1.4 billion people with life saving creativity during a global pandemic

Verified is a new United Nations communications model. Part newsroom, part publisher and content agency, part on-and-offline community participation network. Designed as a crisis response to the COVID-19 “infodemic” to reach people in every corner of the world with science, solutions and solidarity.

Through global campaigns and regional activations, influencer and celeb partnerships, 250 media collabs, and the recruitment of 70k members of the public to share information - we reached 1.4 billion people, in 130 countries (and 50 languages). Tipping the scale on fear and misinformation to flood the world with hope and advice.

We recruited and trained 100 doctors and scientists to become Team Halo content creators. Amassing 300 million views on TikTok alone, and increasing vaccination intent by 12%.

Team HALO

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Our behaviour change campaign made people less likely to share fake news.

Global solidarity campaign with public participation, worldwide digital, radio, OOH and a NY Times Square takeover.

ONLY TOGETHER

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Our safety behaviour campaign in South Africa was so successful it was adopted by the government as the national vaccination campaign.

ZWAKALA

Art&Graft / Community Media Trust / The MultiChoice Group / Purpose