A young boy and a Dalmatian dog with a Christmas collar in front of a decorated Christmas tree in a cozy living room.
A person playing soccer, with one foot near a white soccer ball on a grassy field.

GABRIELLE CHOO

animated illustration of pollutants destroying nature
gif of two stylish women talking sharing a soft drink

I use ideas to drive culture, make an impact and build brands.

Nighttime aerial view of Rio de Janeiro with illuminated cityscape and the Christ the Redeemer statue lit up with colorful projection.

“Verified” a global UN initiative: content studio and national / global campaigns.

The United Nations Global Communications

A young boy and a Dalmatian dog sitting in a cozy living room decorated for Christmas, with a lit Christmas tree and a fireplace.

A Christmas campaign celebrating small businesses.

notonthehighstreet

Five boys on a soccer field, some sitting and some standing, with a soccer ball, near a blue fence on a sunny day.

An arts and culture movement fighting inequality in the air.

Impact on Urban Health, Guy’s & St Thomas’ Foundation

Young woman smiling, holding a red flower, wearing a white t-shirt with red text and red pants, standing against a bright orange background.

Making fashion smile with a new brand platform and campaigns.

MAX&Co.

A collage of children with different facial expressions, mixed with images of natural and environmental elements, including a close-up of earth, a rocky landscape, and a field of hay.

Helping children participate in an interactive climate artwork.

Studio Olafur Eliasson

A young girl with curly black hair lying on her stomach in a field of daisies at sunrise, holding a daisy flower and smiling. A bee is flying nearby.

Creating an animated universe of super pollutants in a character led campaign.

The United Nations Environment Programme Climate and Clean Air Coalition

Group of five young diverse adults standing together against a plain background.

Founding a muslim climate movement.

IKEA Foundation

Two women hugging, both wearing denim apparel, smiling against a beige background.

Transforming a global teen fashion brand with a rebrand and campaigns.

Tally Weijl

An illustrated close-up of a woman's face with curly hair, with tears streaming down her cheeks and a crack running down the middle of her face.

A radio drama and talk show for refugee women.

The United Nations Global Communications

Woman smiling in winter clothing, wearing a yellow knit hat and a purple jacket, standing outdoors with a brick building and greenery in the background.

A feature documentary, podcasts and campaign created with migrant workers.

Porticus

A person with short dark hair and wearing a light-colored sweatshirt is looking at flowers in a room with dark and light blue walls.

A tvc celebrating the end of lockdown.

notonthehighstreet

A stylized illuminated artwork depicting a young girl walking past faceless large figures dressed in long coats, creating a surreal scene.

Campaigning to protect children from online sexual abuse.

OAK Foundation

A woman with dark hair sits in a light blue armchair against a plain white background. She is wearing a sleeveless white jumpsuit, white sneakers, and has pink nail polish. She looks relaxed, with one arm resting behind her head and the other on her lap.

A campaign mindfcuking the internet.

French Connection

A woman standing inside a subway train holding onto a handrail, surrounded by other passengers sitting or standing.

Celebrating Nordic beauty with a rebrand and campaigns.

Lumene

COMING SOON

TikTok studio, interactive experience and mini-doc series for climate positivity.

TikTok, United Nations Global Communications

COMING SOON

Social-first campaign on the health dangers of heatwaves.

Wellcome Foundation