GABRIELLE CHOO

Launching the UN’s global covid comms infrastructure with always-on content and national campaigns.

The United Nations Global Communications

A Christmas campaign celebrating small businesses.

notonthehighstreet

An arts and culture movement fighting inequality in the air.

Impact on Urban Health, Guy’s & St Thomas’ Foundation

Making fashion smile with a new brand platform and campaigns.

MAX&Co.

Helping children participate in an interactive climate artwork.

Studio Olafur Eliasson

Creating an animated universe of super pollutants in a character led campaign.

The United Nations Environment Programme Climate and Clean Air Coalition

Launching a muslim climate movement.

IKEA Foundation

Transforming a global teen fashion brand with a rebrand and campaigns.

Tally Weijl

A radio drama and talk show for refugee women.

The United Nations Global Communications

A feature documentary, podcasts and campaign created with migrant workers.

Porticus

A tvc celebrating the end of lockdown.

notonthehighstreet

Campaigning to protect children from online sexual abuse.

OAK Foundation

A campaign mindfcuking the internet.

French Connection

Celebrating Nordic beauty with a rebrand and campaigns.

Lumene

COMING SOON Refreshing the iconic CARE brand.

CARE International

COMING SOON Raising awareness of the health impacts of heatwaves.

Wellcome Trust

INFO

  • Currently: Global Head of Creative @ Purpose.

    Agency experience: Friendly Giants, Tommy, Mr. President, Saatchi & Saatchi, Sunshine, Virtue (VICE), The Community, Wunderman Thompson, Movement, Blackbook London, Spring Studios, SapientNitro, DigitasLBi, Truant.

    I have also worked as a consultant in-house, leading rebrands, campaigns and digital projects, alongside advisory consulting on creativity and social impact. Clients include: Serpentine Galleries, National Theatre, The GSMA, Tally Weijl, Areaworks.

    I have spoken at the United Nations NYC and at UAL: Central St Martins & London College of Communications.

  • Recognitions include; Cannes Lions, Webbys, Fast Company: Word Changing Ideas, Indigo Awards, The Lovies, W3 Awards, Social Buzz Awards, IAB Creative Awards, DADI Awards, Anthem Awards, SMF Changemakers Awards, Campaign and The Drum.

    Projects have been highlighted at exhibitions at The Southbank Centre & Wellcome Collection.

    Press coverage of projects include 2x front page The New York Times, plus The Economist and The Atlantic double features, alongside morning tv and news coverage on top 3 channels UK and EU, among many others.

    As an individual, I have been part of Campaigns Women to Watch - Creative Equals ‘Future Leaders’ programme, been featured in the Young Digital Leader Awards, and awarded by SheSays.

  • Philanthropy, Non-profit & Public Sector
    Wellcome Foundation, United Nations, Unicef, LEGO Foundation, IKEA Foundation, Bill & Melinda Gates Foundation, 5Rights Foundation, Impact on Urban Health, Oak Foundation, Porticus, CARE International, National Rail, Government: South Africa, Tanya’s Dream, EDF.

    Media & Entertainment
    TikTok, Netflix, Amazon Prime Video, 20th Century Fox, Fremantle Media: ITV, Global: Classic FM/Heart, All Things Hair, The Drum, Mumsnet.

    Brand & Commercial
    Dove, The Body Shop, notonthehighstreet, Nivia, REN Skincare, KIKO Cosmetics, MaxFactor, Lumene, Fulfil, Babybel, Glen Livet Whiskey, Bulldog Gin, Belstaff, Tally Weijl, King Kong Apparel, Rolex, Diesel Jeans, Pepe Jeans, Hugo Boss, French Connection, Burtons, Bvlgari, EE, Samsung, FitBit, Bupa.